India is the top exporter in the tea market in the world. In 2018 alone, India’s tea export grown 17% very rapidly and the number of tea consumers are increasing each year. In the same survey, it is incredible to see that Green Tea is becoming more and more regular in Indian homes each day. All because of its wellness effect on health and calming effect. Green Tea varies on the place its sourced, hard dried green tea (our regular one) is locally grown which brought from China in the past, and Variety two, the Japanese green tea called MATCHA is well-known in western countries like the US and lesser popular In south Asian countries.
Matcha, (pronounce: “MA-cha”) also pronounced maccha is the highest quality green tea leaf into powdered form. Originated from Japan, Matcha green tea (Camellia sinensis) is known as the healthiest green tea in the world; it contains nutritional contents like immunity boosting anti-antioxidants, L-Theanine, Epigallocatechin gallate (EGCG) and nerve calming supplements that help you calm and stress-free. Japanese traditionally consume matcha for many centuries, and we are seeing Matcha tea becomes a trend in western countries like US, Europe and emerging as new healthy green tea for all ages. Helping from heart diseases, weight loss to helping skin glow, matcha also has innumerable health benefits and consuming daily is a good option.
According to Grand view research, traditional Matcha green tea consumption will rise from $2.5 billion in 2017 to $5.6 billion by 2025. Matcha is already a fitness superfood in western countries but still a very little-known product in India. However, the good news is a growing number of green tea consumers in India is rising each day because of its growing awareness in media. In the meantime the rising health care cost and people’s mindset about the organic products pushing the green tea market to beat black tea market by 2025.
Why is Matcha Green Tea better than Regular Dried Green tea?
Matcha is not your regular dip green tea that bought from the nearby local store. The processing matcha takes several months to reach for consumption ready, which is why matcha has 137 times higher antioxidants than the regular green tea that we use daily in India. The clean meditative act of preparing, packing, and sipping matcha is the backbone of all Japanese tea ceremony (a special event). While mostly used as green tea, matcha is also used as an ingredient as latte mix, smoothie, pastry’s and other eatables as well.
Processing of matcha is a bit complex and time-consuming. Matcha is shade grown to protect from the sun; these shades stimulate and increase the chlorophyll content, caffeine level, flavanols, antioxidants, and healthy Theanine in tea leaves. Once it’s steamed within hours of plucking and stone ground to powder form, we will get the rich green color with exotic vegetation taste.
As per scientific studies, drinking matcha regularly gives you energy and focus for 4-6 hours per cup, compared to our regular green tea, 1-2 hours per cup.
Health benefits of Matcha Green Tea
Drinking matcha regularly will reduce the risk of heart disease. Matcha helps in lowering the LDL cholesterol, triglycerides and blood sugar in the body and balancing the metabolism.
In the Recent, Studies have actually shown that matcha green tea drinkers have up to a 31% lower risk of heart disease than people who don’t drink green tea. In normally, antioxidants are higher in tea leaves, which is even higher in our matcha green tea.
Most of us considered green tea as a weight loss supplement, because of its fat burning nature. The higher Epigallocatechin gallate (EGCG) antioxidant level in Matcha tea stops the bad cholesterol rise in the body and helps lose weight faster.
Nutrients in Matcha green tea also prevents diabetes by reducing sugar level in our blood, which is a growing health concern in India.
The rising stress level in per person in India is increasing, and depression affects sleep as well as the future of a healthy life. According to a study conducted recently, 80% of our young generation is suffering from stress and anxiety issues. L-Theanine content in Matcha tea will increase the real feel-good chemicals in the brain, leading to improved mood, calming effect, improved memory and higher concentration.
Matcha is also known for its super detoxifying benefits. Drinking regularly helps to colon and liver cleanse and flushes the harmful toxins out of your body, keeping your body and mind balanced for a long time.
NATUREVEDA – The Best Matcha Green Tea in India
Natureveda is an only online store with the highest grade traditional matcha green tea from Kyoto, Japan. Certified by JAS, USDA, and FSSAI from India, Natureveda matcha green tea products are most affordable and truly a gift for green tea drinkers.
Finding the best matcha green tea in India is very easy since the rising of cheap Chinese grade matcha teas in the online platforms like Amazon and Flipkart market with unreasonable price. But Natureveda is known for its quality and makes it much affordable for Indian consumers. Natureveda team directly import matcha from its birthplace – Kyoto, Japan, so the purity of matcha taste stays within it. Also, It’s 100% pure organic with a rich aroma and exotic taste.
Natureveda offers a variety of matcha products to all ages,
- Ceremonial Matcha green tea – A traditional matcha with highest quality taste with ton’s health benefits. This is the first-grade quality matcha which is most famous in Japanese ceremonial events.
- Premium Matcha Green Tea – Second-grade matcha green tea with a good amount of health benefits, light yellow-green color and mellow taste. This one mostly used for pantry items and other eatables.
- Matcha Turmeric Latte Mix – Matcha latte is known for its sweet vanilla taste. Adding Turmeric within it, you will be getting 2X benefit in one. Turmeric is known for better immune system booster and helps to cure insomnia and acne problems.
- Matcha Hot Chocolate Latte Mix – Who doesn’t love chocolates, and they got the best matcha hot chocolate latte mix for all ages. Matcha with real chocolate in your milk, will change the mood and also healthier to drink.
Educating their customers by placing their products in Amazon & Flipkart, now it is easier to get traditional matcha green tea in India.
Their 24/7 customer support and social channels will help you to learn more about their products and services. Served over 2000 customers now, Natureveda’s matcha is stand out from the crowd to provide the highest quality green tea products in India.
The growth of the green tea market is impressive in the past few years, changing the customer’s mindset and other governmental initiatives helping new players to come in and grow. Natureveda is doing their part by helping the Indian green tea drinkers to be healthy. Also, the matcha green tea is at its starting stage in the overall tea market share in India. It is also premium priced, expensive than regular green tea. But considering people of India moving towards healthy and organic favorable, future of tea market can bring a special place for matcha and will create a healthy revolution that can change the way of consuming tea in India.
If you would like to know more about the Natrueveda’s Products, check out their social media handles for any help.